Selling horticulture to millennials

Millennials are tech-savvy and sometimes regarded as hungry for online attention.  They are the fastest growing group of garden consumers, yet the number of millennials working in the agriculture industry is comparatively low than the working population in other industries.

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Born after 1980, millennials have massive buying power.  In recent years, they have begun to flock the digital space with selfies and social media updates for their appreciation of gardening and other green hobbies.  Their respect for anything organic has brought them to the green market, increasing the value of horticulture among their age group.  Meanwhile, the buying power of millennials is overtaken by their ability to influence consumers, making them a notable force and a valuable bunch in the industry.

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The desire of millennials to go green has an impact even on their ventures.  As more and more are escaping the mundanities of their 9 to 5 jobs, members of this generation are starting to capitalize on market interest through the online sale of plants and herbs.  Their desire to stand out from the crowd forces them to think outside the box, especially in making gardening appealing to their peers.

A good way to start building a millennial-led business founded on farming is by sharing knowledge about the industry and how important horticulture is for the society.  Product sale must be preceded by knowledge sharing.  In addition, parents of millennials are known to share in and influence the purchasing power of the generation. Campaigns vaunting the value of horticulture should also include them.

 EZ FLO Fertilizing Systems are comprised of environment-friendly solutions addressing water and fertility issues.  EZ-FLO provides injection and irrigation technologies for cities, homes, gardens, resorts, parks, sports fields, and any other form of growing and landscape.  Subscribe to this blog for more updates.

How Much Will You Save By Using Fertigation?

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Agriculture is a billion dollar industry today. It provides food for the American people, raw materials for processed goods, feed for livestock, and recreation in crops like tobacco. It is also an expensive business in terms of upkeep. Going into agriculture can be risky, as a bad yield can heavily dent finances.

There are many factors affecting agribusiness. Some of the main cost drivers are manpower, water for irrigation, fertilizer, and other chemicals like pesticides.

Unless your business revolves around growing cacti, relying on rainwater is virtually impossible for any other agricultural endeavor. This makes water the biggest necessary resource next to the land itself. And while water may seem cheap for a regular household, an acre of farmland can use up to 4,000 gallons every day. Pumping water can cost $20 per hectare to over $300 per hectare, depending on the location.

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This is why fertigation makes such a big difference in cutting costs. Fertigation combines irrigation and fertilizer application by mixing the nutrients in the water. This method saves farmers at least 25% on water, while increasing fertilizer efficiency by 80%. Not only does this reduce water consumption necessary for the crops, this system also removes costly factors like soil and nutrient erosion due to irrigation.

Since its founding in 1994, the EZ FLO fertilizing systems has secured 13 patents on a unique and inexpensive injection process. These systems are comprised of environment-friendly solutions to water and fertility issues. For more useful information on fertigation, visit this blog.